Legal
Privacy Policy
Your privacy matters to us. This policy explains how Santa Fe Botanicals collects, uses, and protects your personal information.
Information We Collect
Santa Fe Botanicals ("we," "us," or "our") collects information to provide you with the best possible shopping experience. We collect the following types of information when you interact with our website, santafebotanicals.store, or purchase our products.
Information You Provide
When you create an account, place an order, subscribe to our newsletter, or contact us, you may provide:
- Name, email address, phone number, and shipping/billing address
- Payment information (processed securely through Shopify Payments — we do not store your full card details)
- Account login credentials
- Product reviews and feedback
- Communications you send to us via email or contact forms
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies:
- Device type, browser type, and operating system
- IP address and approximate geographic location
- Pages viewed, time spent on pages, and navigation paths
- Referring website or search terms that led you to us
- Shopping behavior such as items added to cart or wishlisted
How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Description |
|---|---|
| Order Fulfillment | Process and ship your orders, send order confirmations and tracking updates, and handle returns or exchanges. |
| Customer Support | Respond to your inquiries, resolve issues, and provide personalized assistance with your orders or products. |
| Marketing & Communications | Send newsletters, product updates, promotions, and cuticle care tips — only with your consent. You can unsubscribe at any time. |
| Website Improvement | Analyze browsing behavior to improve our website design, product offerings, and overall user experience. |
| Fraud Prevention | Protect against unauthorized transactions, detect and prevent fraudulent activity, and maintain the security of our platform. |
| Legal Compliance | Comply with applicable laws, regulations, and legal processes, including tax reporting requirements. |
Information Sharing
We do not sell, rent, or trade your personal information. We only share your data with trusted third parties who help us operate our business:
- Shopify — our e-commerce platform that processes orders and payments securely
- USPS — our shipping carrier that delivers your orders
- Klaviyo — our email marketing platform (only if you've opted into communications)
- Judge.me — our product review platform for verified customer feedback
- Google Analytics — for anonymous website usage analytics
Each of these partners is contractually obligated to protect your information and use it only for the purposes we specify. We may also disclose information if required by law, to enforce our policies, or to protect the rights and safety of Santa Fe Botanicals and our customers.
Your trust is the foundation of our business. We will never sell your personal information to third parties for advertising or any other purpose. Period.
Cookies & Tracking
Our website uses cookies — small text files stored on your device — to enhance your shopping experience. Here's how we use them:
- Essential cookies are required for the website to function, including keeping items in your cart and processing checkout
- Analytics cookies help us understand how visitors use our site so we can improve the experience
- Marketing cookies enable us to show you relevant content and measure the effectiveness of our campaigns
You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality, such as your ability to add items to your cart or complete checkout.
Data Security
We take the security of your personal information seriously. Our website is hosted on Shopify's secure platform, which implements industry-standard protections:
- SSL encryption — all data transmitted between your browser and our website is encrypted
- PCI-DSS compliance — payment processing meets the highest industry security standards
- Secure access controls — administrative access is restricted and protected with multi-factor authentication
- Regular monitoring — Shopify continuously monitors for vulnerabilities and security threats
While no method of transmission or storage is 100% secure, we are committed to maintaining the highest level of protection for your data.
Your Rights & Choices
You have control over your personal information. Depending on your location, you may have the following rights:
- Access — request a copy of the personal information we hold about you
- Correction — update or correct inaccurate information in your account
- Deletion — request that we delete your personal information, subject to legal obligations
- Opt-out — unsubscribe from marketing emails at any time using the link in every email
- Data portability — receive your data in a structured, machine-readable format
To exercise any of these rights, email us at info@santafebotanicals.store. We will respond to your request within 30 days.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. As noted above, we do not sell personal information.
Third-Party Services
Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party services you interact with.
Third-party services we integrate with include Shopify (e-commerce), Klaviyo (email marketing), Judge.me (reviews), Appstle (loyalty & rewards program), and Google Analytics (website analytics). Each operates under its own privacy policy.
Children's Privacy
Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at info@santafebotanicals.store.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will notify you by updating the "Effective" date at the top of this page and, where appropriate, sending you a notification via email.
We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
- Email: info@santafebotanicals.store
- Mailing Address: Santa Fe Botanicals, 1209 Mountain Road Pl NE #8131, Albuquerque, NM 87110
- Website: santafebotanicals.store
We aim to respond to all inquiries within 2 business days.
Questions About Your Privacy?
We're Transparent & Responsive
If you have any questions about how we handle your data, or would like to exercise your privacy rights, don't hesitate to reach out.
info@santafebotanicals.store